Wednesday, June 12, 2013

Comcast unveils new X2 TV platform



With rumors running wild of a TV with the shiny Apple logo on it, and Tim Cook constantly hinting at it, Comcast isn't going to sit around and watch. Comcast unveiled the next generation of the X1 platform from Xfinity, and it's called the X2. Read just the break for more details...



Photo of some devices running X2.

The X2 is coming this Fall. It has a sleek new UI, it's social, can talk to you and run apps and integrates with Facebook, Instagram, Pandora, Rotten Tomatoes and more.

Here’s Comcast Chairman and CEO Brian Roberts revealing “the future of TV”.


Comcast’s news release says X2 will be available to customers “later this year”.


Photos below:




X2''s dashboard




This is what your home screen will look like.


A second-screen experience includes a new feature called Send to TV.

It’s basically a bookmarklet that lets you fling a web page, includes one with streaming video, directly to an X1 set top box and view it on the big screen. Comcast subscribers will also be able to access TV-optimized sites from a variety of third-party partners. The X2 will allow you to get recommendations based on your viewing history.

Three key innovations of the X2 platform: unified cross-platform experiences, cloud-based DVR and low price.

Cloud-based DVR will let Comcast subscribers access DVR functions on any device because it uses cloud storage to record your time-shifted programming. And by letting you access the service on any device, the X2 promises to seamlessly unify the experience on TV, mobile and desktop with consistent interface, controls, content and branding.

Finally those cable companies are beginning to realize that the TV is becoming just another screen.

By the way, Comcast is also a silent partner in Hulu (also co-owned by Disney and News Corporation) and was rumored to be in talks with Apple over a purported Apple TV/iTV/iTunes television service/hardware.

What do you think of the X2?

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